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Alteza announces expansion plans; launches products

Oct 28, 2020

The new systems launched include villa windows and glass railings offering customers an array of aluminium interior and exterior solutions.

In their endeavour to augment their presence in the aluminium interior and exterior solutions Alteza, the premium aluminium window and door systems brand from Aparna-Craft (joint venture between Aparna Enterprises and Craft Holdings, Hong Kong), announced their market expansion plans. As part of the initiative the company has launched two new products and is in process of expanding its network to tier 1 and tier 2 cities. The new systems launched include villa windows and glass railings offering customers an array of aluminium interior and exterior solutions to choose from.

Ashwin Reddy, MD, Aparna Enterprises, said, “A year ago, when we partnered with Craft Holdings (Hong Kong) to create Aparna Craft, our vision was to revolutionize the premium aluminium window and door systems market in India and provide our consumers with superior quality solutions in distinct designs. We have been successful in this endeavour. We will be investing extensively in building the product portfolio as well as the reach of the brand. In next 5 years we aim to expand our presence to 30 cities, targeting 10 % of market share.”

Manufactured at a state-of-the-art production facility located at Bachupally, near Hyderabad, the new range of products are made using world-class technology as well as the highest quality raw materials. The new range includes:

Alteza Villa Windows: Made using world- class technology the range is very sturdy and offer users the benefits of one stop solution for aluminium window, reduced noise as well as better energy efficiency. Equipped with separate panels for glass and mosquito mesh along with the grill and multi-point locking system, Villa window provides a complete package for a premium quality aluminium window. Further, as all Aparna product the Alteza range of villa windows also offer customers with the option to customise the size, glass, glazing and colour. Another salient feature of the new range is that it comes with branded European hardware giving customers a comprehensive best in-class window solution.

Alteza Glass Railings with minimal aluminium support: The elegant and sturdy product adds a modern plus a stylish look to railings. The main advantage however, is the fact that these railings are frameless and have more of glass and require the least of maintenance. Ideal for balconies and stairways, Alteza aluminium railings can be tailored to suit your needs.

Made using virgin aluminium the new products are 3kPA compliant. Apart from offering superior quality products, Alteza will also offer end-to-end services to consumers, including Design, Fabrication, Installation and Post-sales support.

Currently the Indian building facades and fenestration industry is valued around Rs 25,000 crores and aluminium window and door industry around INR 3250 crores. With entities like Aparna Craft entering, the sector is poised to witness further market penetration and growth.

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